Why invest in a Mural?

Written By Arn Hnzn

Murals in particular offer not only visual beauty but also utility; tangible benefits such as improved branding, enhanced community engagement, and increased property value. Whether for a business, home, or public space, they are a powerful tool for expression and transformation.

Murals can offer a range of benefits for businesses, homes, and public spaces, both aesthetically and functionally. Here are some key advantages:

1. Aesthetic Appeal

• Visual Impact: Murals can transform an unused space into a focal point, adding color, texture, and personality. They enhance the ambiance and create an engaging atmosphere.

• Unique Art: Custom murals can reflect your brand identity, values, or personal style, making your space stand out with originality and artistic expression.

2. Branding and Identity (for businesses)

• Brand Recognition: For businesses, murals can be a powerful marketing tool. A mural that aligns with your brand’s message or story can attract attention and create a lasting impression on customers.

• Customer Engagement: Murals can help create an interactive experience, encouraging customers to take photos and share them on social media, which boosts your visibility and engagement. Create the instagramable moment!

3. Community Connection (for public spaces)

• Cultural Reflection: Murals in public spaces can celebrate local culture, history, or social issues, fostering a sense of community pride and unity.

• Beautification: They can rejuvenate urban areas or neglected spaces, making them more inviting and visually appealing to the public, often reducing vandalism and crime.

4. Personal Expression (for homes)

• Customization: In a home, murals can be tailored to your personal taste, making your space feel more intimate and reflective of your personality or interests.

• Mood Setting: The right colors and themes can evoke certain emotions—such as calmness, energy, or creativity—enhancing the overall atmosphere of the room.

5. Longevity and Durability

• Long-Lasting: High-quality murals, when well-maintained, can last for many years, offering a long-term investment in your space’s aesthetic. Always clear coat!

• Sustainability: Murals can often be created using eco-friendly paints and materials, contributing to a more sustainable design approach.

6. Increased Foot Traffic and Attention (for businesses)

• Eye-Catching: A large, well-crafted mural can draw attention from passersby, increasing foot traffic to your business or making your building more noticeable from a distance. A great Mural could be the reason people seek out your location.

• Conversation Starter: Murals can spark curiosity and conversation, making your business a landmark or a destination in itself.

7. Increase Property Value

• Curb Appeal: A well-executed mural can enhance the overall appeal of a property, potentially increasing its value, especially in commercial or artistic districts.

• Distinctiveness: Unique features like murals can set your home or business apart from others, making it more attractive to potential buyers or tenants.

-In short, there are many more reasons to invest in a mural than there are reasons not to! Take note of art and murals that stand out to you so you can start visualizing what yours will look like when you are ready.

Arn Hnzn

I come from a family of artists originating out of Guanajuato Mexico. They migrated to Palm Springs California and that’s where I was born. Learning life drawing from my Tio at the age of 8 made me interested in art through my youth and when I met graffiti writers in high school I quickly transitioned into that direction. Graffiti taught me to paint vertically on walls as opposed to paper on a table. That way of being shaped me into what I am today, teaching me letter structure along with color coordination, composition and how to collaborate. My professional work has largely consisted of public art and signage for the last 15 years. I plan on continuing the path of creating and inspiring my community and more communities throughout the world.

HTTP://www.instagram.com/arnhnzn